Privacy Policy
Google Tag Manager
Description of Service
This is a tag management system. Via Google Tag Manager, tags can be integrated centrally via a user interface. Tags are small sections of code that can track activities. Script codes of other tools are integrated via the Google Tag Manager. The Tag Manager allows to control when a particular tag is triggered.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Data Purposes
This list represents the purposes of the data collection and processing.
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Tag Management
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
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Website tags
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
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Aggregated data about tag firing
Legal Basis
In the following the required legal basis for the processing of data is listed.
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Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
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Singapore
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Taiwan
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Chile
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United States of America
Data Recipients
In the following the recipients of the data collected are listed.
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Alphabet Inc., Google LLC, Google Ireland Limited
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
DoubleClick Ad
Description of Service
This is an advertising service. With this service it is possible to provide relevant ads to users and get campaign reports.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/troubleshooter/7575787?hl=en
Data Purposes
This list represents the purposes of the data collection and processing.
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Advertisement
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Analytics
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Optimization
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
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Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
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Browser information
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Click path
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Cookie information
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Date and time of visit
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Demographic data
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Device identifiers
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Location information
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Hardware/software type
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Internet service provider
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IP address
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Number of times ads are seen
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Serving domains
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Interaction data
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Page views
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Search history
Legal Basis
In the following the required legal basis for the processing of data is listed.
-
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
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United States of America
Data Recipients
In the following the recipients of the data collected are listed.
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Google Ireland Limited
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Google LLC
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Alphabet Inc.
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Storage Information
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Maximum age of cookie storage: 1 year
Stored Information
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Name: test_cookie; Test for cookie setting permissions in user's browser; Type: cookie; Duration: 1 day; Domain: doubleclick.net;
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Name: IDE; Contains a randomly generated user ID. Using this ID, Google can recognize the user across different websites across domains and display personalized advertising.; Type: cookie; Duration: 1 year; Domain: doubleclick.net;
Google Adsense
Description of Service
This is an advertising service.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/troubleshooter/7575787?hl=en
Data Purposes
This list represents the purposes of the data collection and processing.
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Advertisement
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
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Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
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Ads viewed
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Click path
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IP address
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Mouse movements
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Usage data
Legal Basis
In the following the required legal basis for the processing of data is listed.
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Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
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United States of America
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Singapore
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Chile
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Taiwan
Data Recipients
In the following the recipients of the data collected are listed.
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Google LLC
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Google Ireland Limited
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Alphabet Inc
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out from this processor across all domains
https://safety.google/privacy/privacy-controls/
Storage Information
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Maximum age of cookie storage: 6 months
Stored Information
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Name: NID; Used by Google to tailor advertisements to your Google searches.; Type: cookie; Duration: 6 months; Domain: google.com;
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Name: _gcl_au; Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.; Type: cookie; Duration: 3 months; Domain: google.com;
Google Analytics
Description of Service
This is a web analytics service. With this, the user can measure the advertising return on investment "ROI" as well as track user behavior with flash, video, websites and applications.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Data Purposes
This list represents the purposes of the data collection and processing.
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Marketing
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Analytics
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
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Cookies
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Pixel
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JavaScript
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
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Click path
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Date and time of visit
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Device information
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Location information
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IP address
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Pages visited
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Referrer URL
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Browser information
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Hostname
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Browser language
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Browser type
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Screen resolution
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Device operating system
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Interaction data
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User behaviour
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Visited URL
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Cookie ID
Legal Basis
In the following the required legal basis for the processing of data is listed.
-
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each user can choose how long Google Analytics retains data before automatically deleting it.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
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United States of America
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Singapore
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Chile
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Taiwan
Data Recipients
In the following the recipients of the data collected are listed.
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Google Ireland Limited, Alphabet Inc., Google LLC
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out from this processor across all domains
https://tools.google.com/dlpage/gaoptout?hl=de
Storage Information
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Maximum age of cookie storage: 2 years
Stored Information
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Name: __utmb; This cookie is used to track the time of the visit.; Type: cookie; Duration: Session;
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Name: _ga; This cookie is used to distinguish between users.; Type: cookie; Duration: 2 years;
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Name: _gid; This cookie is used to identify the user.; Type: cookie; Duration: 1 day;
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Name: __utma; This cookie is used to record the time and date of the first visit, the total number of visits and the start time of the current visit. ; Type: cookie; Duration: Session;
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Name: __utmz; This cookie is used to record where the visitor came from. ; Type: cookie; Duration: Session;
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Name: IDE; This is used to show personalised ads. ; Type: cookie; Duration: 1 year, 1 month;
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Name: CONSENT; This is used to store the consent choices of the user. ; Type: cookie; Duration: 2 years;
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Name: __utmt; This is used to throttle the request rate. ; Type: cookie; Duration: 10 minutes;
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Name: _gat; This is used to read and filter requests from bots.; Type: cookie; Duration: 1 minute;
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Name: __utmc; This is used to store the time of the visit.; Type: cookie; Duration: 30 minutes;
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Name: FPID; This is used to store a value used for setting the Client ID in the request to Google's servers.; Type: cookie; Duration: 2 years;
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Name: FPLC; This is used to register a unique ID that is used to generate statistical data about how the visitor uses the website.; Type: cookie; Duration: 20 hours;
Google Analytics 4
Description of Service
This is service enables the user to measure traffic and engagement across their websites and mobile apps using customizable reports.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Data Purposes
This list represents the purposes of the data collection and processing.
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Marketing
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Analytics
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
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Tracking code
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Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
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Device information
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Geographic location
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Browser information
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Device operating system
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Screen resolution
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Referrer URL
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Interaction data
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Date and time of visit
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User behaviour
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Pages visited
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Online identifiers
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Shortened IP Address
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User ID
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Advertising identifier
Legal Basis
In the following the required legal basis for the processing of data is listed.
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Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The client can choose how long Google Analytics retains data. The maximum amount of retention period is 14 months.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
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United States of America
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Singapore
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Taiwan
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Chile
Data Recipients
In the following the recipients of the data collected are listed.
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Alphabet Inc., Google LLC, Google Ireland Limited
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out from this processor across all domains
https://tools.google.com/dlpage/gaoptout?hl=de
Storage Information
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Maximum age of cookie storage: 2 years
Stored Information
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Name: Google; Used to distinguish users.; Type: cookie; Duration: 2 years;
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Name: Google; Used to persist session state.; Type: cookie; Duration: 2 years;
Google Optimize
Description of Service
This is a service for website optimization and analysis. It helps online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by testing different combinations of website content. With this the user can perform A/B Tests on their website. A/B tests allow to pit different design options of elements of a website against each other.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/troubleshooter/7575787?hl=en
Data Purposes
This list represents the purposes of the data collection and processing.
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Optimization
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Improvement of service
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Testing
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
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Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
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Anonymised IP address
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User behaviour
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Browser type
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Browser version
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Device operating system
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Device type
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URL
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Visitors path on website
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Referrer URL
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Geographic location
Legal Basis
In the following the required legal basis for the processing of data is listed.
-
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
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United States of America
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Chile
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Singapore
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Taiwan
Data Recipients
In the following the recipients of the data collected are listed.
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Google LLC
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Google Ireland Limited
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Alphabet Inc
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to opt out from this processor across all domains
https://tools.google.com/dlpage/gaoptout
Storage Information
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Maximum age of cookie storage: 2 months, 29 days
Stored Information
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Name: _gaexp; This cookie is set to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.
; Type: cookie; Duration: 2 months, 29 days; -
Name: _opt_utmc; This cookie stores information about which marketing campaign a user last came to the website.; Type: cookie; Duration: 1 day;
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Name: _opt_awcid; Contains a randomly generated user ID. Based on this ID, Google can recognize the user across different websites and display personalized advertising.; Type: cookie; Duration: 1 day;
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Name: _opt_awmid; This cookie is set when a user reaches the website via a click on a Google ad. It contains information about whose customer account the clicked ad was placed from.; Type: cookie; Duration: 1 day;
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Name: _opt_awgid; This cookie is set when a user reaches the website via a click on a Google ad. It contains information about which advertising campaign the clicked ad belongs to.; Type: cookie; Duration: 1 day;
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Name: _opt_awkid; This cookie is set when a user reaches the website via a click on a Google ad. It contains information about the selection criteria used to place the ad, for example, which keyword was entered into Google.; Type: cookie; Duration: 1 day;
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Name: _opt_expid; This cookie is created when running a redirect experiment. It stores the experiment ID, the variant ID and the referrer to the page that's being redirected.; Type: cookie; Duration: 10 seconds;
Leadfeeder
Description of Service
This is a marketing service. This service helps to genearte leads by analyzing which companies visited websites.
Processing Company
Liidio Oy / Leadfeeder
Mikonkatu 17 C Helsinki, Finland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
Data Purposes
This list represents the purposes of the data collection and processing.
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Generating leads
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
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Cookies
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
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Date and time of visit
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Device information
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Device operating system
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Domain name
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IP address
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Referrer URL
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Websites visited
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Browser information
Legal Basis
In the following the required legal basis for the processing of data is listed.
-
Art. 6 para. 1 s. 1 lit. f GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.
Data Recipients
In the following the recipients of the data collected are listed.
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Leadfeeder
Click here to read the privacy policy of the data processor
https://www.leadfeeder.com/privacy/
Storage Information
-
Maximum age of cookie storage: 2 years
Stored Information
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Name: _lfa ; This cookie is used for identifying the IP address of devices visiting the website. The cookie collects information such as IP addresses, time spent on website and page requests for the visits.This collected information is used for retargeting of multiple users routing from the same IP address.; Type: cookie; Duration: 2 years;
LinkedIn Insight Tag
Description of Service
This is a conversion tracking and retargeting service.
Processing Company
LinkedIn Ireland Unlimited Company
Wilton Place, Dublin 2, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://www.linkedin.com/help/linkedin/ask/TSO-DPO
Data Purposes
This list represents the purposes of the data collection and processing.
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Marketing
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Retargeting
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Analytics
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
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Cookies
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Pixel
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
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Device information
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IP address
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Referrer URL
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Timestamp
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Browser information
Legal Basis
In the following the required legal basis for the processing of data is listed.
-
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
Singapore,European Union,United States of America
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted after 90 days.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
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Singapore
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United States of America
Data Recipients
In the following the recipients of the data collected are listed.
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LinkedIn Ireland Unlimited Company
Click here to read the privacy policy of the data processor
https://www.linkedin.com/legal/privacy-policy?src=li-other&veh=www.linkedin.com
Click here to read the cookie policy of the data processor
https://www.linkedin.com/legal/cookie_policy?src=li-other&veh=www.linkedin.com
Click here to opt out from this processor across all domains
https://www.linkedin.com/legal/privacy-policy?src=li-other&veh=www.linkedin.com
Storage Information
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Maximum age of cookie storage: 6 months
Stored Information
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Name: BizographicsOptOut; This cookie is used to determine whether a user has rejected targeted advertising.; Type: cookie; Duration: 10 years;
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Name: UserMatchHistory; Used by the LinkedIn Insight tag to provide detailed campaign reporting and discover new business demographics by layering LinkedIn data with website visitor data.; Type: cookie; Duration: 30 days;
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Name: U; This is a browser Identifier for users outside EU/EEA.; Type: cookie; Duration: 2 months, 29 days;
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Name: li_sugr; Used to make a probabilistic match of a user's identity outside the EU/EEA.; Type: cookie; Duration: 2 months, 29 days;
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Name: bscookie; This is used for remembering that a logged in user is verified by two factor authentication.; Type: cookie; Duration: 2 years;
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Name: bcookie; Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse.; Type: cookie; Duration: 2 years;
Microsoft Advertising
Description of Service
This is a tracking and advertising service.
Processing Company
Microsoft Ireland Operations Limited
One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://aka.ms/privacyresponse
Data Purposes
This list represents the purposes of the data collection and processing.
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Advertisement
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Conversion Tracking
Technologies Used
This list represents all technologies this service uses to collect data. Typical technologies are Cookies and Pixels that are placed in the browser.
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Cookies
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Web beacons
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
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Browser language
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Clicked advertisements
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Digital signature
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GUID generated by UET tag
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IP address
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Microsoft Click ID
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Microsoft cookie
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Page title
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Referrer URL
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Screen color depth
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Screen resolution
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UET ID tag
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Page load time
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Publisher/URL accessed
Legal Basis
In the following the required legal basis for the processing of data is listed.
-
Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
This is the primary location where the collected data is being processed. If the data is also processed in other countries, you are informed separately.
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
Data will be deleted as soon as they are no longer needed for the processing purposes.
Transfer to Third Countries
This service may forward the collected data to a different country. Please note that this service might transfer the data to a country without the required data protection standards. Below you can find a list of countries to which the data is being transferred. For more information regarding safeguards please refer to the provider's privacy policy or contact the provider directly.
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Worldwide
Data Recipients
In the following the recipients of the data collected are listed.
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Microsoft Corporation
Click here to read the privacy policy of the data processor
https://privacy.microsoft.com/en-gb/privacystatement
Click here to read the cookie policy of the data processor
https://privacy.microsoft.com/en-gb/privacystatement
Click here to opt out from this processor across all domains
Storage Information
-
Maximum age of cookie storage: 1 year, 25 days
Stored Information
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Name: _uetsid; This is a tracking cookie that is used for targeted advertising.
; Type: cookie; Duration: 1 day; -
Name: MUID; This is a user identifier tracking cookie to help count valid clicks for targeted advertising.
; Type: cookie; Duration: 1 year, 25 days; -
Name: MUIDB; This is a user identifier tracking cookie used by Microsoft Bing Ads, which is used for targeted advertising.
; Type: cookie; Duration: 1 year, 25 days; -
Name: SRCHUSR, SRCHUID, SRCHD; This cookie allows to serve relevant advertisements to visitors across the Microsoft Bing network.; Type: cookie; Duration: 1 year;
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Name: SRCHHPGUSR; This cookie helps to track the effectiveness of advertising campaigns on the Bing advertising network.; Type: cookie; Duration: 1 year;
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Name: _RwBf; This is set by a third party service Bing for advertisement tracking purposes. ; Type: cookie; Duration: 1 year;
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Name: _HPVN; This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the website.; Type: cookie; Duration: Session;
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Name: MSCC; These cookies track user behaviour through the site and interactions with the Bing Maps API.; Type: cookie; Duration: 6 months;
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Name: ABDEF; This cookie is used by the Bing advertising network for advertising tracking purposes.; Type: cookie; Duration: Session;
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Name: _uetvid; This is a tracking cookie that is used for targeted advertising.; Type: cookie; Duration: 1 year, 24 days;
Friendly Captcha
Description of Service
This service is used for preventing spam and bots on the website.
Processing Company
Friendly Captcha GmbH
Am Anger 3-5, 82237 Woerthsee, Germany
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
Data Purposes
This list represents the purposes of the data collection and processing.
-
Improvement of service
-
Compliance with legal obligations
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
-
Anonymised IP address
-
Referrer URL
-
URL
-
User agent
-
Timestamp
Legal Basis
In the following the required legal basis for the processing of data is listed.
-
Art. 6 para. 1 s. 1 lit. f GDPR
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The data will be deleted as soon as they are no longer needed for the processing purposes.