EUROFORCE INTRODUCES AI AGENTS FOR HOSPITALITY TO STRENGTHEN LOYALTY AND SUPPORT FRONT-OF-HOUSE TEAMS

A Salesforce-based capability designed to help hotels personalize guest experiences while easing operational pressure.

December 2025 — EuroForce has announced a new hospitality capability built around agentic AI to help hotels deliver more personal guest experiences while reducing repetitive workload for front-of-house teams. Designed for the realities of European hospitality, the approach focuses on loyalty, service consistency, and staff enablement rather than system replacement. The capability builds on EuroForce’s first hospitality agent launch earlier this year at Aegialis Hotel & Spa in Greece and is now being introduced to the Italian market.

Across Italy and Europe, hospitality leaders face a familiar challenge. Guests increasingly expect highly personalized service, while teams operate under seasonal pressure, fragmented information, and limited time at the desk. Loyalty is shaped not only by comfort or location, but by how well a hotel understands each guest and remembers their preferences. Early learnings from live hospitality environments, including the Aegialis Hotel & Spa deployment, highlighted how difficult it can be to activate guest insight consistently during daily operations.

EuroForce’s hospitality agents act as a unified, intelligent front door for guest interaction. From first contact before arrival to conversations during the stay and follow-up after departure, the agents respond in natural language, recognize returning guests, and adapt recommendations in real time. Routine questions are handled instantly, while more meaningful moments are supported with context-aware suggestions that feel personal and timely. The result is a smoother guest journey that feels attentive without being intrusive.

The capability is designed to fit naturally into existing IT blueprints. Hotels retain their current operational systems while gaining a trusted layer for interaction and insight. EuroForce emphasizes privacy, control, and clarity, ensuring the agents support teams rather than disrupt established ways of working.

In practice, hospitality agents shift repetitive conversations away from the front desk, giving staff more time to focus on high-value, human interactions. Teams report smoother service flow, fewer interruptions, and better preparation for guest needs. For guests, the experience feels more coherent and personal, supporting stronger loyalty and a higher likelihood of returning. Importantly, the agents are positioned as staff enhancers, not replacements, helping hospitality professionals do their best work with less friction.

“Hospitality has always been about people, not systems,” said Thomas Charuhas, CEO of EuroForce. “Our agents are designed to remove the noise that gets in the way of great service, so teams can focus on what truly matters: creating experiences guests want to come back to.”

Contact us to book a meeting and see a demo at https://www.euroforce.com/

About EuroForce

EuroForce is a European digital transformation consultancy with local talent and continental scale. As a Salesforce partner, the firm combines AI, platform expertise and industry knowledge to deliver human‑centred solutions that drive measurable results across manufacturing, public sector, education, tourism and more