We are following the latest trends and capabilities released by the fine folks at Salesforce – specifically re. Examples of the Einstein Trust layer generating content that engages members of a target audience. What makes this special is an AI-powered customization of that content such that it is highly personalized and loaded with references and other elements recognizable and meaningful to the individual recipient.
Have a look at this Salesforce AI keynote from 2023 Dreamforce for an example of Einstein enriching email outreach on Sales Cloud, using what are called “grounded prompts.” Skip to 7’35” if you want to see the capability in action: